Unilever Heroes - Masanori Katoh, Unilever Japan
When Japan was struck by a tsunami and earthquake, Masanori Katoh took it upon himself to look after affected colleagues. When the events unfolded, Masanori quietly confirmed the safety of Unilever employees. He then took care of colleagues in affected offices by organising blankets, facilities, food and temporary accommodation. In the aftermath, he also took the initiative to help R&D staff relocate after their labs were destroyed. He led decision making and had prepared options and financial comparisons within ten days. His initiative helped the company proceed quickly and effectively.